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6 Incredible Time Management Tips For Marketers

6 INCREDIBLE TIME MANAGEMENT TIPS FOR MARKETERS - Jerry NovackMarketers, like most professionals, may often feel overwhelmed by the amount of work they need to accomplish in the short amount of time. To achieve his or her goals, one of the greatest skills an individual can learn is how to manage time. Learning how to accomplish more in less time and with less effort can be the key to better decisions that open up more opportunities.

But how can you manage your time in a better way? Here are the top 6 time management skills for marketers.

1. Goal Setting

Goal setting is one of the most important aspects of time management.

An easy way to set goals is by writing SMART goals down. That’s specific, measurable, attainable, relevant, and time-bound. Your goals need to be well defined and capable of being measured so you know if you succeed or not. Adding a deadline will also help you avoid procrastination.

2. Prioritize

One of the biggest challenges for marketers and project managers is prioritizing their work.

Prioritizing allows you to get the most important tasks done first by understanding all of the tasks you need to do to accomplish your goal. Then you identify what is urgent, what work will add the most value to your marketing goals, and which tasks will require more effort. Don’t forget to be flexible. Sometimes priorities can change quickly, be flexible enough to adapt the new tasks into your priorities.


3. Identify Time Vampires

Everyone has some things that just take up way too much time. This might be browsing on Facebook or Instagram, but it could also be spending too much time on phone calls or emails.

Once you identify the biggest time suck, either eliminate them or identify ways to cut the time spent on them. For example, come up with scripts that keep the phone calls on topic with a set time. Or batch the emails, so you aren’t constantly losing focus.

4. Use Appointment Slots

Appointment Slots with Google Calendar allows you to book time and split it into pieces. This way you can split or batch your meetings or calls which helps minimize the back and forth emails to help you save time.

5. Create a Routine

Routines can be a great way to help your mind focus on specific tasks. When you repeatedly have certain times for specific activities, it becomes a habit, and your mind can adapt to that specific activity more quickly.

6. Don’t Schedule More than You Can Handle

We are often tempted to add everything to our to-do list, but this will often lead to frustration and disappointment that may affect your productivity. Set up your priority items that need to be accomplished each day.


Once you start implementing these time management tips into your daily schedule, it will have a huge impact on your productivity. Let us know what your favorite time management tip is!


Boost & Empower Students With These 10 Methods for Improved Entrepreneurship Education - Jerry Novack

Boost & Empower Students With These 10 Methods for Improved Entrepreneurship Education, Part II

Boost & Empower Students With These 10 Methods for Improved Entrepreneurship Education, Part II” is a continuation of  “Boost & Empower Students With These 10 Methods for Improved Entrepreneurship Education, Part I.” 

Collaborate with Businesses for Apprenticeships/Internships

Countless prominent universities have longstanding partnerships with corporations and business. Students are able to reach out to these firms when they are in need to temporarily perform as interns or apprentices. According to Forbes, an Entrepreneurship-in-Residence is an incredible way for young students to engage with season entrepreneurs and it’s a fantastic way to gain practical knowledge. These founders and entrepreneurs often function as mentors, giving lectures and providing real-world perspective on entrepreneurship and business. For a number of schools, this type of program already exists, but more need to establish similar programs, which would embolden students.

Welcome Insightful Business Executives Into Your Auditorium

Further your students’ education by occasionally asking that an engaging and enthusiastic business executive teach a course, prepare a presentation, or even share their experiences as a business leader with students. Because students can quickly grasp knowledge that normally must be pried from the pages of thick, dense volumes of business text.

Consult for Nonprofit Agencies & Small Businesses

In an effort to teach students and to produce supplemental income for universities, professors could lead a team of consulting student who would use classroom-garnered knowledge to formulate operational priorities and complete important tasks. Small businesses, universities and students would benefit from this exchange. High-quality consulting services would be provided at an affordable rate.

Encourage Students to Launch Their Own Startup

Student-entrepreneurs, with the support of their universities, could help to overturn the high levels of unemployment plaguing the nation. Ahead of that, universities and the Small Business Administration can do more to help students to conduct market research, acquire capital, and develop a viable business.

Highlight Tech Topic in Curricula

Today’s global economy depends on technology. If educating institutions were to incorporate technology topics, students would have a leg up in their careers. These young people would benefit from technology as a means to communicate, innovate, advertise, and turn a profit.

Partner with Global Exchange Programs and Other Schools

Connecting students with Global Exchange Programs and involvement with other institutions presents an opportunity to interact with students of countless cultural and professional backgrounds.

Applaud Student-in-Residence Programs

Comparable to internships, student-in-residence programs allow students early access to practices within their desired fiend. They work a specific number of hours, they gain hands-on experience, and they complete coursework for grades. Younger professionals are placed in a situation where they can sit across the table from leading executives, and investigate and solve real challenges.

Boost & Empower Students With These 10 Methods for Improved Entrepreneurship Education - Jerry Novack

Boost & Empower Students With These 10 Methods for Improved Entrepreneurship Education, Part I

Universities have all of the necessary tools to improve entrepreneurship education for students, including the proficiency to partner with external businesses and educational institutions in order to diversify what students learn and the way students learn. This exposure goes beyond simple classroom education and it could business stimulation, job opportunities, and it could subtract from the number of career-thirsty individuals competing for entry-level professionals.

Young workers face the challenge of being thrust into highly competitive, complex environments after they’ve graduated from college, and these firms often insist that young people are trained and accomplished in the ways of operational skills, business education, and day-to-day functions. However, business schools don’t do this. Rather than teaching antiquated insights and inapplicable skills, it’s the job of higher-learning institutions to offer students an engaging blend of business dogmas, traditional economics, and operation experiences. This, and nothing else, will prepare students for the working world. By blending theory with modern practices, students become more action-oriented.

Experts have a great deal of intelligence to offer on the matter. Startup founders, endowed professors, researchers, social entrepreneurs, and business owners recognize similar things to be true when preparing students for successful business careers. Below you’ll find a list of recommendations that address how institutions can and should improve entrepreneurship education.

Case Studies Can Ignite Student Curiosity

Case studies ensure that students are confronted with real-life business situations. If students are asked to review past or present operational mishaps or corporate success stories, they’ll be more likely to look into those the decision-making process and examine procedures and practices. Auditing the thinking patterns of professionals will help them to review, gauge alternative methods and solutions, and it will help them to track changes to real-life progress. These case studies would be important for undergraduate and graduate programs.

Connect the Curricula to Real-World Business Complications

Rather than simply verbalizing the pitfalls of mislead businesses, teach them about contributing components, including the role that social media marketing plays.  Also, inflation, monetary policy, and quantitative easing can be identified and explored by looking to the 2008 mortgage crisis.

Social Entrepreneurship Contests Prompt New Opportunities for Students

Hands-on experience is incomparable, and one for students to engage with real-world experiences is through entrepreneurship contests. The incredible thing about social entrepreneurship is that it tend to focus on new tech ventures, as well as social causes. An entrepreneurship content will a healthy competition, encouraging young people to creatively put their minds to work, which is a win for innovation. A single university or groups at institutions can band together to sponsor a social entrepreneurship contest.

Boost & Empower Students With These 10 Methods for Improved Entrepreneurship Education, Part I‘ precedes “Boost & Empower Students With These 10 Methods for Improved Entrepreneurship Education, Part II.”



The Impact Of Mentorships On Universities

The professional world is changing, and the field of education is rapidly changing to accommodate it. Universities are adding more degree fields and courses in order to help prepare students for the ever-changing job force. Universities are now beginning to implement mentorship programs to give students a strong professional foundation.

In a report by Purdue and Gallup called “Great Jobs, Great Lives”, results showed that graduates who “felt supported” during college were almost three times as likely to thrive than those who didn’t feel supported. The report defined “feeling supported” as feeling that professors cared and made them excited about learning, as well as having a mentor. Universities are able to monitor that professors care and that they make students excited about learning, but mentorship is fostered outside of the classroom setting.

A mentorship is a relationship between a student and a professional. The student, or mentee, gains knowledge while the mentor gets the opportunity to give some of his or her knowledge to a person who will appreciate it. Mentorship is important to college students’ development because it helps them to form realistic expectations for their careers. Mentorship is important to mentors as well. It gives them an opportunity to teach and speak about themselves. Most people like to talk about themselves.

Alumni enjoy the idea of being mentors. A university alumni association was interviewed, and they stated that they were able to get more than 9,000 alumni to be mentors. It is students who are less willing to seek out the relationship. In that same alumni association, which over 9,000 alumni offered to be mentors, only 100 mentor/mentee connections were facilitated in over a 5 year period.

Another thing to remember is that just because a student is matched with a mentor with a similar career path to the student’s desired path, this does not necessarily mean the relationship will be successful. To guarantee a good match, there is much more that needs to be taken into consideration.

When a student enters this relationship as a mentee, it is important for the student to remember not to treat the mentorship like a job interview. If students believe there is an incentive, they are not able to be their true, authentic selves. If this occurs, the relationship is not able to thrive. This phenomenon was shown through the results of a study conducted in a university’s business school. In a 360 degree assessment, students ranked themselves and their peers on a set of soft skills. This included listening skills, leadership skills, and communication skills. The students ranked their peers lower on the skills when they were told that the report was just for feedback purposes. When the students were told that their reports of their peers, as well as their peers’ reports of them, would affect their grades, they ranked their peers much higher on the skills.

There are a few aspects that are necessary for an effective university mentorship program. One crucial condition is that the mentors are kept engaged. Another is that the students are involved in the process of getting mentors. The students need to understand how to build those relationships so that they can create and build more mentorships in the future. Another key aspect of any successful mentorship program is a system that is in place to fully understand the students and the mentors, and to connect them based on the latest research from mentorship experts. Another crucial aspect of the mentorship is that students are given resources to reach them how to behave in a mentorship. These resources should, in particular, teach students that a mentorship is not a job interview and that they should be their genuine selves when speaking with their mentors.

The concept of mentorship has already taken the professional world by storm, and now it has begun to enter university settings as well. Mentorship programs in colleges will allow students to learn from mentors, and will lead them toward successful and passionate careers.

Life Lessons to Unlearn – Part 2

For part one of this post, click here!

Success is the opposite of failure. Studies have shown that people who focus their attention on worrying about mistakes tend to shut down, while those who take a more relaxed approach about performing badly will soon learn to do well in the most efficient way for them. This applies across the board, from quitting smoking to learning how to ski, success is built on failure.

What will people think of me?! Who cares. Whether they’re right, slightly wrong, or completely off the mark, emphasizing others opinion of you can lead to despair, and even homicide and suicide. And really, what you’re doing is creating anguish within yourself from your hypothesis that other people’s hypothetical hypotheses about you actually mattered. Imagine what you’d be like if it didn’t matter. Got it? Good, keep doing that and never look back.

Think rationally! This has more to do with recognizing your inner-self; taking emotional and physical cues from yourself when making decisions. Your rational capacities are far newer and more error-prone than your deeper, “animal instincts.” While rational thinking can help you see things with a more level head, it’s important to understand where your natural instincts point you, and takes less time than making a pros and cons list.

The beautiful people have it all! Yes, they’ll get preferential treatment in a lot of life’s scenarios: unquestionable entrance into clubs, free goods, and better customer service, to name a few. By while everybody’s noticing them, nobody is really seeing the person behind the perfect figure and symmetrical face.

Life would be perfect if I had everything I ever wanted! Good fortune tends to have bad side effects. Don’t believe it? Check out jails, rehabs, and divorce courts. They don’t discriminate based on income. Anything that makes us feel good can also make us feel bad, but once you let go of the desire for tangible rewards, you appreciate exactly what you need, not want, more. The point is experiencing joy, not experiencing the joy from buying new Jimmy Choos.
Fear loss. If you’ve never experienced loss, you’ll never be able to experience joy on a humbling level. Because losses aren’t cataclysmic if they teach the heart and soul the natural, inevitable cycle of breaking a healing. Avoiding it is a life not lived, so live your truth.

Life Lessons to Unlearn

The internet loves lists. Lists filled with top tips to a better body!, and 5 unusual qualities that make you a better leader!; it’s a constant stream of information to take in, understand, and practice in your day-to-day life. Whether you’re reading these lists for a laugh, for guidance, or to truly learn something new, it’s almost hard to imagine life without them. 

This list, on the other hand, is a little different. Because there are some things hammered into your head that are actually inhibiting joy and preventing us from living our best lives possible. So here’s a list of 10 life lessons you should toss to the wind:

No problems? No problem! Problems seemingly, are the worst. They’re roadblocks, a wrench thrown into the wheel of a well-oiled machine. But in reality, the problems presented to you in the real world (not the tedious ones doled out to you by boring teachers in high school algebra) give you the chance to find the solution, which is what really gives life gusto. They often mark change and, when dealt with in the best way, can often become rewarding. Is your job just not doing it for you? Maybe it’s time to ask for a promotion! People without real problems are bored, go crazy, and do things like plan a wedding that isn’t theirs just for fun.

Happiness is everything! It seems ridiculous, but happiness isn’t everything, simple because we can’t always be happy. We just can’t. Life is constantly happening, and we need to deal with it as it comes. Forcing yourself to be happy in a miserable situation creates insurmountable stress. Instead, let your feelings be as they are. If you’re sad, allow yourself to acknowledge it, ride it out, and overcome it.

Own your baggage. The past can be painful and leave seemingly permanent scars. Instead of owning that baggage, letting it define you and create worries and stress, start thinking of it differently. Here’s an example: you were a really lazy student all throughout your education, and now in the workforce, you’re plagued with feelings of falling back into old habits. The worry engulfs you, and probably affects your performance negatively. Instead of focusing on the negative, combat it by coming up with reasons why you might be wrong, and your brain will begin to let go of the worry, which some have found to a euphoric feeling.

Hard work equals success. As a child, as you were learning about the world around you, how to speak, to use your body and fingers and all the like, were you working hard, or learning through play? Play, not work, is key to success. Childhood playing skills are key to learning and understanding complex ideas, because they are doing it with all-out absorption.


Stay tuned for Part 2 of this post, coming soon!


How to be the Best Leader

With the business environment ever-evolving, how do you motivate, connect with, and inspire your team in the best, most effective way possible? While it’s always important to maintain your role as a leader, it’s also important to remain relatable to your employees, to practice compassion, and be someone they will be proud to work for and with.

CEO on the top of a mountain

Photo courtesy of Getty Images.

For leaders, old and new, there are practical tips to implement in your daily routine to make you the best leader possible. Here are six practical tips that can be applied to a myriad of environments to help you lead and lead great.

Emphasize the why

When you outline why a project, assignment, client, etc., is so important, it helps gain buy-in from your team. It can motivate a team member to finish a project in a day as opposed to dragging it out over a few weeks. Letting them in on your rationale as well as your expectations helps team members feel they’re more valued.

Practice compassion

When a mishap occurs, and it will, exercise compassion and empathy before coming down on your employee or jumping to conclusions. You should be hard on results, but soft on the person giving those results to you; understand what went wrong and how best to help that individual from making the same mistake again.

Skill vs. Will

Underperformance usually comes from one of two places: a lack of skill or a lack of will. Taking time to uncover and understand the difference between the two in relation to a certain employee’s underperformance is key to fixing the problem. Skill gaps are easy to close with the proper coaching, training, and support, while will gaps are more difficult to close and require more digging into where your employees motivation lie.

Family first

Family issues are often unavoidable when managing a group of people, and allowing your team to make it their number one priority in dire times is key to performance. If they aren’t able attend to personal issues, performance will most likely suffer, and they’ll feel like their personal lives don’t matter outside of the work environment. They do, and let them know that.

Communicate frequently

While we all get caught up in our own daily tasks, personal lives, and the like, it’s important to make your team feel like they aren’t forgotten. Don’t wait for a quarterly or annual review to give feedback on performance, or even worse, for your team member to ask for it. Stay ahead of the ball, and regularly check-in with your staff to help them stay motivated, productive, and heard.

Trust your team

Experience has shown that staff will go above and beyond to keep an employer or managers trust, so give them all of it. Meddling in the minutiae of what your team is up to instead of giving them the tools and support they need tends to produce mixed results. So trust your staff, and they will produce great results.

The Top Qualities of a Great Mentor

If you read my previous blog post, you know I believe that mentors are critical for young professionals to develop their own skill sets and contribute to the real estate field. Once you’ve established your own philosophy and determine the goals you hope to achieve in your work, you can find an ideal mentor.

Mentor and mentee

Photo courtesy of Getty Images.

Good mentor-mentee relationships are a two way street. Do you remember any of your favorite high school teachers? Your best learning moments occurred when you focused on their classroom instruction but gained insight from your instruction on a personal level. It’s a similar dynamic in the professional world. If you want a good relationship with your mentor, become a good mentee.

Franchise Growth Partners believes a good mentor should be someone who demonstrates these attributes:

A Mentor who still learns for Him/Herself
A good mentor will be a leader in their field who nourishes their own goals and pursuits. Driven by enthusiasm for their work, they should be excited to instruct the next generation of professionals. He/she should continue their development as a professional leader by continuing to learn, as the industry is always growing.

The Two-Way Street
The two way street goes hand-in-hand with being your own mentor. While the mentor should nourish their own professional goals, he/she should also be eager to share his knowledge with a new professional. Furthering the success of mentees furthers the success of the entire profession.

Someone who provides constructive criticism
Mentees need to know what they need to do differently in order to develop as professionals. As a mentor, identify the mentee’s strengths and weaknesses and set challenges accordingly. Depending on how your mentees face these obstacles, provide feedback. In this process, it’s critical to provide a clear and open forum to discuss frustrations. Is your mentee struggling with client relationships? Are they having trouble staying organized? The mentor should be excellent in communicating these obstacles with the mentee. It’s a learning process that will make both parties more empathetic professionals.

It sounds like an easy tip to “be positive.” but it’s easy for the everyday working person to become jaded and apathetic in their work. A good mentor won’t be anything like this. Mentees want to be excited by working, and with all of the exciting developments in today’s working world, why shouldn’t they be? Mentors will share this excitement, embracing a positive outlook as their mentees approach traditional skills from the professional. With a charged, enthusiastic outlook in their mentor-mentee relationship, they can implement successful plans and strategies for the field.

Lost? Find Yourself a Real Estate Mentor

Real estate is a relatively cutthroat business. If you don’t move fast enough, you’ll surely get left behind. The best real estate investors know how to manage their time effectively, have an arsenal of invaluable tools ready to use, are knowledgable on every aspect of their portfolios, have an understanding of the market and its fluctuations and exude an envious level of confidence.

Without those qualities, investors would never find success. But all these facets of a great, successful investor can’t always be taught in a classroom. They can’t always be learned from a book or blogpost.

Real estate mentor and investor

Photo courtesy of Getty Images.

And that’s precisely where Real Estate Mentor’s come in.

For those just starting to get their feet wet in the industry, utilizing a mentor would be an invaluable key to success and will also make your life so much easier. Before searching for the perfect mentor, it’s important for the investor to have clear goals.

  • What is your idea of success?
  • Is real estate investing your long-term investment platform?
  • What are your investments going towards? Flipping? Commercial spaces? Residential rentals? 

When you’ve got a clear vision of what you really want, take some time to explore your options. Sample different mentors philosophies before making a commitment. Because the commitment to implementing goals with your mentor and following through on them is key to success.

With their extensive experience, mentor’s will be able to help get businesses up and running faster and seamlessly. Obstacles that can usually overwhelm and impact a business in its early stages beginning of a business will be combated with sound advice and direction.

And once you’ve started seeing a profit, mentors can advise on how that profit should be properly managed for maximization. Mentors can grow with you and your portfolio and serve as an invaluable tool for your success. And in the fierce, fast-moving business of real estate, a tool like that will definitely give you a big edge.

How do you find a mentor?

  • Research online but with caution. If someones asking a lot of money* from you, make sure they’re the real deal and not a scam hoping to swindle you.
  • Read articles, books, biographies, etc. by experts in the industry, figure out whose practices you best relate to, and connect with their network of followers.
  • Utilize your own professional networks and organizations. Sometimes, word-of-mouth can prove to be the most useful.

*While some mentors require payment for their services, this will not always be the case depending on circumstance.


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